Essentially a character created by advertising executive William Fries, C.W. McCall was the instrumental figure behind the truck-driving craze that swept America in the mid-'70s. Fries was born November 15, 1928, in Audubon, IA, and while he displayed musical promise as a child, he was more interested in graphic design. While attending the University of Iowa, Fries studied music and played in the school's concert band, but his major was in fine arts, and after graduation he began handling the art chores at an Omaha, NE, television station. After five years there, he was hosting his own program, on which he drew caricatures of celebrities.